Learn The Truth About Digital Marketing In The Next Few Minutes.
There are few certainties in the world of business, but one thing is for sure : If you don’t let customers know about your business, you won’t stay in business for very long. As a digital marketer, your website is your place of business.
Digital Marketing is considered different from traditional marketing. But people forget that digital is just a medium and the laws of marketing are the same, whether the medium is digital or traditional. And, due to this misunderstanding, people don’t take the pain to know the laws of marketing due to which they are not able to become successful marketers.
So, What can we understand from the Laws of Marketing?
The Laws of Marketing teach us that Marketing starts before creating the product. We need to understand the customer and his/her needs to develop a product that fits his needs. Marketing is about sending the right message, to the right person, at the right time. Marketing is not just about selling. It is also keeping an existing customer happy by communicating with them so that they can retain a customer for life. Marketing is needed to build a brand and capture a position in the minds of the consumers. Never let marketing become more important than the product. A great product converts your customers into brand ambassadors. Word of mouth marketing is the best channel of marketing ever.
Business has only two functions -marketing and innovation.
-Milan Kundera
Let’s understand the difference between Traditional marketing and Digital Marketing.
Set forth plainly, Digital marketing is utilising digital channels such as search engines, websites, email, social media and mobile apps as tools for marketing communication.
Traditional marketing on the other hand involves traditional channels, like billboards, printed media, radio, direct mail and phone. Traditional marketing refers to any type of marketing that isn’t online. Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.
Traditional marketing reach is very high but communication can’t be personalized.
In Digital Marketing, we can measure the analytics of the ad campaign which can improve our future campaigns.
With traditional marketing, you tell people you are a Rockstar. With content marketing, you show them you are a Rockstar.
-Robert Rose
Visit www.bookshare.co.in.
What is CATT Marketing Funnel?
[n] Niche : Your success & wealth depends on the niche you choose.
[C] Content : Create useful content that attracts people from your niche.
[A] Attention : Drive attention(traffic) to your content.
[T] Trust : Build trust with your audience with trip wires, marketing automation and retargeting.
[T] Transaction : Converts your leads into customers with natural sales methods.
The beauty of the CATT framework is, it can be applied for brand building, affiliate marketing, coaches, course creators, products, services, and almost every type of business you can think of.
Choosing the Right Niche
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group — a niche market — or demographic of potential customers who would most benefit from the offerings.
To choose the right niche, you need to have Talent, Passion and marketing for that Talent.
If any of the three things is not there, then you will not be able to become successful in that niche.
Niche audience is a particular category audience instead of a mass audience.
I would like to quote some wonderful words by Andrew Davis:
Commit to a niche; try to stop being everything to everyone.
Integrated Digital Marketing
Integrated Digital Marketing or IDM, as we can call it, may seem to be complex but it is not as complex as it may seem. It is very easy to understand.
What people think is that Digital Marketing has various ways of marketing( for eg. content marketing, SEO, E-mail marketing, etc.) and they need to be used separately, but what people don’t know is that they all are part of one ecosystem. If these things are used together as a whole, the results will be tremendous.
In simple words, IDM means unifying all the digital marketing channels.
Why is Personal Branding so important?
Your personal brand is how you advance yourself. It is the special blend of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it mirrors your conduct, behaviour, spoken and unspoken words, and attitudes.
The best known will always beat the best. Become a leader in a category and deciding your niche is will take you one step closer to success.
Everyone knows that only the top two people are remembered in any category.
Your personal brand can be vital to you professionally. It is the means by which you introduce yourself to current and possible customers. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.
A personal brand becomes an influencer and a brand ambassador for the companies they run.
Let us understand a little about Economics.
According to Investopedia, Economics is a social science concerned with the production, distribution, and consumption of goods and services. It studies how individuals, businesses, governments, and nations make choices about how to allocate resources.
Every Entrepreneur should learn about global economics and should make every decisions based on the economic trends in the market.
The recession is a time where you will see strong companies being built and the weak companies running out of business.
In the End, I hope that after reading my article, you would have learnt something of value about Digital Marketing, Economics, CATT Funnel and many more things.
I would like to conclude my article with a wonderful quote :
Marketing takes a day to learn and a lifetime to master.
-Phil Kotler
I wish you success in mastering digital marketing.
Thank you
(This is a part of Digital Deepak’s Internship Program.)
